In this article for the Wall Street Journal blog, Professor Brian Cox of the University of Manchester explains how people who adhere to pseudoscientific beliefs often do so because of a fundamental misunderstanding of scientific results. It reminds me of a quote from Ben Goldacre (applicable to all the areas of knowledge): "You can't reason people out of positions they didn't reason themselves into". (Bad Science, Harper Collins, London, 2009).
Brian Cox - Why Quantum Theory is Misunderstood
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