- Genetic kinship and the unconscious desire for one's genes to pass to the next generation
- Reciprocation: the expectation or anticipation that favours given will be repaid later
- The benefit of acquiring a 'reputation' for generosity
- The benefit of being able to identify oneself as dominant due to the ability to give favours without necessarily expecting payback
He gives examples to show that these desires exist in animals today. For example, cleaner wrasse earn the right to pick parasites and dead tissue from their larger fishy clients by acquiring a reputation for being good cleaners. Cheaters have been observed to lose their cleaning rights and hence their client base.
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He goes on to look at the reactions of humans when faced with moral dilemmas and discusses the question of whether morals are universal. I've added this part of the chapter below:
Dawkins - A Case Study in the Roots of Morality
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